We talk to Sarah Johnston of MaxWell Canyon Creek in Calgary about using social media platforms, notably Instagram, in an authentic way to build relationships and bring in business.
You’ll learn how a single Instagram post changed Sarah’s whole approach to social media. We also cover the three main recurring themes of the Snapshot: 1) social media is a long game, 2) always provide something valuable to your clients and other agents, and 3) be yourself on social media. Finally, we discuss how to use social media for *you*, and when to use written communication (yes, it still exists).
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