Snaplistings is an account on Snapchat that features compelling, entertaining agents who create video content around desirable properties. It was founded by digital marketing experts Michael Hoffman and Dolly Meckler, and we talk to them about how Snaplistings came about, how they create content, and why it’s so important to tell a good story when you’re selling real estate. They also talk about why Snapchat’s real-time, temporary content is a great fit for marketing apartments.
Snaplistings has also become a marketing platform for agents as much as it is for listings.
If you use Snapchat, or are interested in learning about the platform and why it’s so powerful, then this is a must-listen.