In launching an in-house, full-service brokerage, Zillow has fired the first shot in its war to corner the real estate market.
With fewer sellers in the market, making a great first impression in your listing presentation is a must for winning new business.
See how much agents should be spending on their marketing budgets — and where they should invest those dollars.
Top industry professionals share their best tips for negotiating offers in a highly competitive market.
We asked several Homesnap Pro agents to share their strategies for helping buyers navigate today's competitive market.
This week, we talk with agent Lauren Matera about how she has created such an engaging TikTok account.
How do you catch the eyes of buyers and sellers in a competitive market? The answer is simple: marketing.
Here’s your exclusive chance to listen in on a conversation between a high-intent homebuyer and an agent who advertised with Google's Local Services.
Record-low inventory has sent agent confidence spiraling in most of the country. Yet, some agents believe there's reason for optimism.
There are a lot of options when it comes to advertising your business and your listings. Here's how to make the right choice.
It's been a tough year for real estate agents. But we believe it won't be long until things turn around.