Zillow Is Trying to Eliminate Real Estate Agents. Here’s How You Can Fight Back.
In launching an in-house, full-service brokerage, Zillow has fired the first shot in its war to corner the real estate market.
Latest Articles
How to Follow Up with Inbound Leads
Follow this four-part formula to create your own follow-up workflow for inbound leads.
Don’t Make These Listing Presentation Mistakes
With fewer sellers in the market, making a great first impression in your listing presentation is a must for winning new business.
What Should My Real Estate Marketing Budget Be?
See how much agents should be spending on their marketing budgets — and where they should invest those dollars.
Ask the Industry: What Are Your Top Negotiation Strategies?
Top industry professionals share their best tips for negotiating offers in a highly competitive market.
Homesnap Pro Agents Share Tips for Finding Success in a Seller’s Market
We asked several Homesnap Pro agents to share their strategies for helping buyers navigate today's competitive market.
Snapshot #155: Sharing Relevant, Substantive Content on TikTok
This week, we talk with agent Lauren Matera about how she has created such an engaging TikTok account.
The Real Estate Marketing Materials Every Agent Needs
How do you catch the eyes of buyers and sellers in a competitive market? The answer is simple: marketing.
Local Services Ads: Hear a Real Phone Call Between an Agent and a Hot Lead
Here’s your exclusive chance to listen in on a conversation between a high-intent homebuyer and an agent who advertised with Google's Local Services.
Survey: Agent Confidence in Market Declines in Most of Country
Record-low inventory has sent agent confidence spiraling in most of the country. Yet, some agents believe there's reason for optimism.
What Are the Best Converting Ads for Real Estate?
There are a lot of options when it comes to advertising your business and your listings. Here's how to make the right choice.