Zillow Is Trying to Eliminate Real Estate Agents. Here’s How You Can Fight Back.
In launching an in-house, full-service brokerage, Zillow has fired the first shot in its war to corner the real estate market.
Latest Articles
Real Estate Prospecting Letter Examples and Tips
Winning new business is harder than ever. These scripts will help you close the deal.
Local Services Ads: Hear a Real Phone Call Between an Advertising Agent and a Hot Lead
Here’s your exclusive chance to listen in on a conversation between a high-intent homebuyer and an agent who advertised with Google's Local Services.
How to Make Your Just Sold Postcards More Effective
Make sure you're getting the best return on your investment.
Snapshot #153: Using Facebook For Lead Generation
We talk to Gus Munoz Castro of Power ISA about best practices for using Facebook for lead generation:
Creative Branding Ideas: How Homesnap Agents Stand Out in a Crowded Market
We asked several agents to share how they are differentiating their brand and standing out in today's hyper-competitive real estate market.
The Secret to More Effective Real Estate Farming
Here's a tactic you can use to take a more targeted approach to your prospecting.
The Best Facebook Ads to Target Real Estate Buyers
Here's how to create the type of ads that standout to buyers.
Our Top Real Estate Negotiation Strategies for Agents
Whether you're representing a buyer or seller, our expert advice will help you secure a better deal and earn a reputation as a go-getter for your clients.
What to Include in Your Open House Sign-in Sheet
Don't just slap a piece of lined notebook paper on a table. Here's how to format your open house sign-in sheets to nurture warm leads.
How to Optimize Your Real Estate Video Marketing
In real estate, video marketing is more important than ever. Here's how to make every video count.