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Snapshot #152: Sharing Relevant Content Through Marketing

Snapshot #152: Sharing Relevant Content Through Marketing

Today we talk to Joe Rand, Chief Creative Officer for Howard Hanna | Rand Realty, about how to harness the intimacy of digital marketing to communicate meaningfully with the right audiences. We discuss many topics, including:

  • What “relevant content of value” actually is 
  • The goal of real estate marketing (hint: all marketing is branding!)
  • The marketing that stops Joe in his tracks
  • How to use humor in your marketing
  • Why Joe doesn’t use any apps

You can listen to this episode here, on Apple Podcasts, or wherever you get your podcasts.

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