“People don’t know what they want until you show it to them.”
The above quote, credited to the late Apple co-founder Steve Jobs, posits that relying on consumers to drive your decision-making is a foolish endeavor because most are terrible at articulating their true desires. They might claim they want one thing, sure. But do they really? Or is it more likely they’re working from limited knowledge or a lack of imagination?
If you’re a veteran agent, you know exactly what we’re talking about. How many times have you had a buyer rule out a particular architectural style—say, a Modern home—only for them to favorite those exact designs in the Homesnap app? How many have claimed they’d love an open floor plan but were aghast about a relative lack of privacy? How many have wanted to be somewhere less crowded, more suburban, but suddenly realized a longer commute to the city was a non-starter?
Whatever the reason for a breakdown in communication between agent and client, the end result is the same: frustration and wasted time and effort. You want to do right by your buyers —you don’t want a dissatisfied client or a negative review you didn’t deserve. But it’s near-impossible to get anything done when the two of you can’t seem to get on the same page.
Fortunately, Homesnap enables you to get deeper insights into the wants of your clients—completely free, as part of your MLS subscription.
Understand your clients’ wants with Homesnap
When you invite your clients to collaborate with you on Homesnap, you’re able to view the properties they’ve liked in real-time, which is a much better way to gauge their actual interests. If a buyer claims they don’t like Modern designs, but everything they’ve clicked upon features clean lines, geometric shapes, and no shutters, well, you can calibrate your house hunting to their actions rather than their words. It’s a much more efficient way to drill down and discover what exactly constitutes their version of a dream home.
Even better? With Homesnap, you don’t have to worry about any confusion originating from inaccurate listings. As you’re well aware, third-party, consumer-facing search portals like Zillow are littered with out-of-date or nonexistent listings that can derail and frustrate buyers. But because Homesnap is tied to real-time MLS data, there’s never any worry about a buyer falling in love with a property that might never have existed for a price that’s too good to be true.
And, of course, because Homesnap is built upon the principle of putting the agent first, the only agent your buyer will ever be connected with is you. There’s never any risk of third-party poachers in the Homesnap ecosystem.
How to get started
If you’re already collaborating with clients on Homesnap, set a reminder to check your clients’ favorited properties daily. You cannot rely on them to communicate these properties to you. If they’re not favoriting properties, encourage them to start. Explain that it will help you track down their dream home.
If you’re not yet collaborating with clients on Homesnap, this guide will walk you through inviting them to the app. And this downloadable PDF is intended to be given to your client. Send it to them so they can learn how to get the most out of Homesnap.
Remember: Your clients may not know what they want. But with Homesnap, you can certainly show it to them.