Today we talk to Joe Rand, Chief Creative Officer for Howard Hanna | Rand Realty, about how to harness the intimacy of digital marketing to communicate meaningfully with the right audiences. We discuss many topics, including:
- What “relevant content of value” actually is
- The goal of real estate marketing (hint: all marketing is branding!)
- The marketing that stops Joe in his tracks
- How to use humor in your marketing
- Why Joe doesn’t use any apps
You can listen to this episode here, on Apple Podcasts, or wherever you get your podcasts.