We talk to Amie Quirarte of Tahoe Luxury Properties about how her philosophy of being authentic, honest and open minded on social media has led to deeper and stronger relationships with clients. She has a great perspective about being true to yourself, sharing your everyday life and not being afraid to express your opinions… and how building that connection with your audience can lead to relationships that turn into clients. We also talk about the many benefits of getting deeply involved with your community.
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TRANSCRIPT
Gayle Weiswasser:
Welcome to the Homesnap Snapshot, a podcast about digital marketing for real estate agents. I’m Gayle, the host of the show. And each episode we talk to agents just like you, who are successfully using some type of digital marketing to build their brands. When it’s over, you’ll walk away with concrete ideas that you can use in your own marketing to help grow your business. If you enjoy the show, please subscribe using whatever app or platform you’ve used to listen to podcasts. And I’d really appreciate it if you take a minute to rate and review the show, it helps us get new listeners. Now let’s get to today’s guests. Today’s guest on the Snapshot is Amy Quirarte, who is the broker associate at Tahoe Luxury Properties. Amy, welcome to the show.
Amie Quirarte:
Thank you so much for having me.
Gayle Weiswasser:
Thank you for joining us. We are excited to talk today about being authentic on social media. And that is a theme that we have covered many times on this show. About how being authentic and connecting with your audience by presenting who you are, showing your personality. Is one of the great attributes of social media, and why it is so powerful for marketing. Especially in real estate where it is such a personal relationship driven business. So we’re going to get into that. But before we do that, tell us a little bit about you, tell us about where you live, and how you got into real estate.
Amie Quirarte:
Sure. So I’m an agent here in Lake Tahoe. And for those of you who don’t know Lake Tahoe straddles the border between California and Nevada. So I’m licensed in both states here. We specialize in high end luxury real estate, mostly lakefront. Here on our beautiful lakes, that we love so much. And it’s such a privilege to be able to sell here. I really genuinely mean that from the bottom of my heart, because I love this place. I initially got started in real estate actually, because I was working on the vacation rental side of my company, first. I started off with doing check-ins, and prior to that I really had no exposure to real estate, or especially any of these amazing, beautiful homes.
Amie Quirarte:
And I was going before and after renters would come in, and just assess the damage, and see if we needed to send them any bills, and whatnot. And after about a year of doing that, I realized how much I enjoyed being in the luxury home space. And so I made the transition over to real estate. Before I was licensed I was a transaction coordinator, a listing coordinator, and really just overall assistant to an agent here. And I did that for about two years before getting licensed. And I became licensed in California in 2014. And then the year after I was licensed in Nevada. So I’ve been selling actively for seven and a half years now. And [crosstalk 00:02:52]-
Gayle Weiswasser:
Oh, so you really had a lot of perspective and insight into the industry before you joined? Like you’ve seen a lot of sides of it before you did it?
Amie Quirarte:
Exactly! Which was immensely helpful, because I talked to so many new agents. And understandably, so that you have no idea where to start. I mean, you get your license and no one is typically there to walk you through things. I remember sitting there, and talking to one of my friends, and they were like, “What’s the difference between a broker, and an escrow coordinator, and a buyer’s agent?” And it sounds silly now, but genuinely there’s no one that really explains that stuff to you. So I was so grateful to have that opportunity on the backend before becoming licensed.
Gayle Weiswasser:
That’s great! All right. Well, so you are selling luxury real estate in one of the most beautiful places in the country. Which is lake Tahoe.
Amie Quirarte:
Mm-hmm (affirmative).
Gayle Weiswasser:
Which is the deepest lake in the country, right? Isn’t that the truth?
Amie Quirarte:
I think we’re the second deepest.
Gayle Weiswasser:
Okay, second deepest. But it is truly a gorgeous place, and it’s gorgeous year around. And you’ve got skiing, and you’ve got lake stuff. I mean, it’s perfect for people who want multiple different ways to engage with the outdoors. Let’s talk about marketing. And so before we get into social media and authenticity, talk to us about just, what is your general philosophy or approach to marketing? Do you have some guiding principles in terms of your own marketing strategy?
Amie Quirarte:
Sure. So my marketing strategy is really tri-fold. So first off I have a farm that I regularly send letters to, and they’re very personalized letters. They’re not just generic postcards that printing shop sends out. They’re letters that I sit down and I analyze the data within their specific neighborhood, and we send out handwritten letters. So that’s a really big, important piece. I pay a couple of gals that I know for a envelope, to send those out for me. Because I just don’t necessarily have the time myself. And that’s been a really great way to not only position myself as a market expert, but also to get a lot of listings.
Amie Quirarte:
I also rely really heavily on personal relationships, and this will come into play when we start talking about social media later. But ultimately between community involvement, and referrals, connections with the local community. I’ve been able to do a lot of my business from really just connecting with other people. And then the third is that I do use CINC, which is Commissions Inc. And I pay a monthly subscription fee, and I’ve had really great success using that lead generation program.
Gayle Weiswasser:
Great! Okay. So you’ve got a very thoughtful, and deliberate approach to how you’re staying in touch with your sphere. And how you’re keeping yourself top of mind, and encouraging referrals, and new clients.
Amie Quirarte:
Mm-hmm (affirmative), exactly!
Gayle Weiswasser:
Okay. So social media, talk to us about your approach to social media. Which I assume is consistent with your overall approach, but specifically, what role do you assign to social in your mind?
Amie Quirarte:
Social media plays a really important piece in my life, both personal and business. And I do feel that real estate, at least in my world, the two business, and personal life are very interconnected. So social media is a really exciting and fun thing for me to talk about. Because I know that I do things quite differently than other people. And I like that because I’ve seen so much success from it. So I really am at the end of the day, entirely raw, authentic. Every piece of who I am, I share it on Facebook; my fears, and my successes, and my failures, and my thoughts. And there’s really nothing that I avoid, or don’t step over the line on social media. And I feel that because of this approach, I’ve seen so much success from referrals, and repeat business. Because typically after I do a deal with someone, I’ll find them on Facebook or Instagram. And that’s a lot of the ways that we stay in touch with each other.
Gayle Weiswasser:
Mm-hmm (affirmative). Okay, I love what you’re saying about being totally authentic, and honest. Now that is not for everybody. Some people aren’t comfortable with that, for either privacy reasons. They’re just, don’t think it’s professional. Whatever people’s different tolerance levels for that. But I’ve talked to a lot of people on this show, who I think share a similar approach to you. And they have found it to be so successful. And I’m not saying they’re doing it for mercenary reasons.
Gayle Weiswasser:
I think they’re doing it because that’s who they are. But they have found it to be very productive, and that it really works in terms of connecting with people. Because people feel that emotional connection, and they see some vulnerability there, or they see your personality. And they think, wow, this is somebody that I want to get to know. And this is somebody that I really want to work with. How did you come to this conclusion? Did you test it and it worked? Or is this just who you are? And so it’s not even a conscious decision.
Amie Quirarte:
Mm-hmm (affirmative), It’s a hybrid. It also just because I was going to Burning Man, when I was first starting. And I was going to be gone and out of reach for a full week. Because you don’t have any cell service or access to internet. And I was struggling with how to convey that to the clients that I currently had an escrow. And a couple of agents that I know and trust. And like I said, they’ve been doing business for a long time. They were like, “You cannot tell people that you’re going to Burning Man. That is so unprofessional. They’re going to think you’re just wild, and just not focused on your business.” And so I really sat with that, and I tried to think about how I felt lying to people. I mean, or coming up with, maybe not lying directly, but inadvertently, right? I could say I was going camping and omit the details.
Amie Quirarte:
But to me that felt like I was lying to people. And so much about this business is creating relationships where there’s a lot of trust. That’s really, really important to me, is that my clients always feel like they trust me. And so I said, “You know what? I’m going to just tell them. I just don’t feel comfortable leaving it out.” So I was really nervous. And I remember calling the first person that I had an escrow and I said, “Hey, look, I’m going to be out for a week. I have someone covering all of our bases. So in case you need anything, everything is going to be taken care of.”
Amie Quirarte:
And he goes, “Oh, cool. Where are you going?” I was like, “You know what? I’m going to Burning Man.” He was like, “That is so amazing! I’ve always wanted to go, it’s been so high on my list. That’s so great!” And we ended up talking about it for like 45 minutes. He had no stress whatsoever that I was going to Burning Man. He was immensely jealous. And then really that was the first taste I had of, it’s okay to really be myself. Because I think that some people look at clients like they’re a different breed of human. And I think sometimes people in all aspects of business are guilty of this. Like we lose that human factor, because we’re so focused on keeping it professional. When at the end of the day, everybody has wants and needs and desires. Everybody wants to have fun with their friends and spend time away from work.
Amie Quirarte:
And I actually found that by sharing these things, it brought me closer to my clients. There was another instance too, when I was… I’m a big traveler, well pre COVID. And I travel all over the world often. And I would always tell my clients when I was going to be out of the country, I’m very accessible. I always make sure my phone is working wherever I am. And then when my clients know that I’m working from Spain, they are so appreciative and they’re so grateful. And it’s the complete opposite of what other people would expect you to think, right? That they would be upset.
Gayle Weiswasser:
That’s great!
Amie Quirarte:
So, it was a lot learning.
Gayle Weiswasser:
I love that! Because it is counterintuitive, you would be like, “Oh, I need to hide my personal life, so that they don’t know that I’m doing things outside of serving clients.” I want them to think I’m available for them at all times. And I’m super and hyper focused only on serving them. And I’m going to let the rest of my life fade away into the darkness. And what a great point you make, which is you may find areas of common interest. If people like I’ve always wanted to go to Burning Man, tell me what it’s like.
Gayle Weiswasser:
And then to them you become this kindred soul, or somebody that they can relate to, and you’ve shared these interests. And also they just appreciate that you’ve trust them enough to like, let it hang out. To be like, “Oh, I’m not available this weekend.” Or, “I’m going to be in a different time zone. So it may take me a little while to get back to you.” And there is a level of trust there, that you trust them, and that you’re expecting that trust back. And that leads to a good working relationship.
Amie Quirarte:
Exactly! And I will say it does require attention and dedication on my end too. To be able to tell someone, “Hey, look, I’m going to be in Europe for two weeks, but I am going to be available to you.” And when I say that I mean it. I don’t just disregard their calls. I call people back as soon as I can. I respond to email multiple times throughout the day. And like I said, people are so appreciative. The piece of that is that, if you really were just in Europe and not responding, and you told them you were going to the, of course you’re going to damage the relationship. So you have to have your own level of commitment too. But I’ve always been willing to make that to my clients, because that’s the price that I pay to be able to live the life that I want to.
Gayle Weiswasser:
Mm-hmm (affirmative). You mentioned Facebook as a place where you spend a lot of time. Would you say that Facebook is the platform you depend on the most?
Amie Quirarte:
Typically, I do use Instagram and I frequent it often. I would say more of my engagement from clients comes from Facebook, but I really share a lot of the same information on both platforms.
Gayle Weiswasser:
And do you think that Facebook appeals to you more? Or you’d naturally gravitate towards it because it is more text-based? Or you can express more and it’s not as visually focused?
Amie Quirarte:
I would say it’s both really, I do appreciate being able to share the text portion of it with an accompanying image. And I feel that I have a little bit more reach on Facebook than I do on Instagram. But I really do love and appreciate Instagram too. I love the story function, where you can just take a photo of what you’re doing, wherever you are. Whether I’m, like I said, traveling or showing property. I love just capturing those moments as the minute arises, instead of having to curate a big post about it. So I think they both have things that I really appreciate about both of them.
Gayle Weiswasser:
Yeah. It is funny how they have just different tones to them. I think I gravitate towards Facebook too. I try to use Instagram. I use Instagram for a very lit, narrow purpose. I’m a book blogger. And so I spend a lot of time on Bookstegram. So it’s very vibrant community of book lovers on Instagram, and people post reviews. So I really only use it for that. But it just has a different feel to it, to me than Facebook. And I’m starting to use them equally now, but I think I gravitate towards Facebook too. It’s something about Facebook seems to be where people are more, their authentic selves, and Instagram is where they’re more of their aspirational selves.
Amie Quirarte:
Mm-hmm (affirmative), Yes. I totally agree. And it’s always interesting to see the way that other people portray their lives on social media. There’s no judgment. I have zero judgment. It’s just such an interesting social experiment, really to see how these platforms really live differently for each of us right?
Gayle Weiswasser:
Right. No, it’s totally true. So do you have any lines you won’t cross?
Amie Quirarte:
No, I used to feel like I couldn’t share political opinions on these platforms, because I am so immersed with my clients in it. But I realized that I would not be myself if I hid that. So I do not shy away from those conversations. I am open to those conversations. I constantly feel like I’m having those conversations. And although some of them can feel a little bit hard in the moment. They have become such beautiful tools for connecting with not only the people in my life, but the clients in my life. I’m someone that really appreciates and hears both sides, because I always want to learn new things that I don’t know. And I think that a lot of understanding a position that you have, whether it’s political or something else. You really have to hear and understand the other side, even if you so deeply disagree with it. And that’s been really, really great to do with some of my clients, especially these last four years.
Gayle Weiswasser:
Mm-hmm (affirmative), that’s interesting. Have you ever felt like you’ve alienated, or lost a prospect, or even an existing
client because of anything you posted?
Amie Quirarte:
Never.
Gayle Weiswasser:
Interesting! [crosstalk 00:16:10]-
Amie Quirarte:
But it’s because I-
Gayle Weiswasser:
… great lesson.
Amie Quirarte:
Yeah. I take an approach of being open to hearing what other people think. So I’ll share my thoughts and I’ll say, “I’m wanting to understand the other side of this. Maybe somebody can help me understand that.” And so if my clients disagree with me, a lot of times they’ll call me. And they’ll say, “Hey, do you have 10 minutes to chat? I’d love to share my thoughts on this with you.” And because I have a really respectful relationship with mostly everyone in my life. These hard conversations are okay to have because there’s respect, right? I’m not going to start screaming, they’re not screaming at me. I’m not saying, “You’re right, I’m wrong.” Or, “I’m wrong, you’re right.” I’m really just here to listen. And like I said, I really feel like I’ve grown so much from learning other perspectives, and hearing other perspectives that I might not have had otherwise.
Gayle Weiswasser:
Yeah. I think that’s really interesting. So because you express your opinion, but because you are open to hearing others, you don’t reject other opinions. You let them coexist nicely with yours. That serves you well, because then people don’t feel like, oh, I can’t work with her or she won’t work with me.
Amie Quirarte:
Mm-hmm (affirmative). Like for example, there was… I won’t make this a political conversation. But I will just say, when the new law in Texas passed, I posted about it. And I posted my position about it, and I asked the people that had an opposing viewpoint to please share with me what their thoughts were, so that I could really help understand it. And I was on the phone with clients and friends for probably three hours that day. And my eyes were opened up to a different perspective that I genuinely had not considered. And it was really, really-
Gayle Weiswasser:
That’s great!
Amie Quirarte:
Yeah. I mean it was really powerful. And then when we were done talking about that conversation, we picked back up and started talking about real estate.
Gayle Weiswasser:
That’s really interesting. That’s great! I love that story. I’m going to use this when people talk about content, and personality and, honesty, and feeling inauthenticity. That it’s a great lesson that inviting people to share their opinion too, allows you to co-exist together, and still have a very fruitful relationship.
Amie Quirarte:
Mm-hmm (affirmative).
Gayle Weiswasser:
Have you seen some examples around you of social media content, that you’ve really appreciated, and liked and noted? Or on the flip side of that, social media content that you’ve looked at and thought, Oh, that’s not a good idea?
Amie Quirarte:
I have an adversity to all of this staged lifestyle shoots that I’ve been seeing lately. And at least for me, the images where someone is sitting, and talking on a phone, and they have a professional photographer there, or they’re staging that they’re showing a property. Those photos personally makes me cringe. I understand that everybody has to do what’s best for them. And what’s best for someone is perfect for them, and may not be that for me. But of all the things that I see on social media. That’s the one that I just have such a hard time with, because it just feels so inauthentic. I would so much rather see an agent with their family, or doing what they love. Not sitting at a desk with cell phone held up to their ear, which is obviously a staged shot. So those are the ones that make me feel a little cringy.
Gayle Weiswasser:
Yeah.
Amie Quirarte:
But as far as the things that I see, that I really appreciate. I really just, people who are sharing their everyday lives. I love the people who are so committed to videos. It’s amazing! I’m not that way, but I really appreciate those who are. Because there’s a few agents that I follow. And I feel like I know them genuinely, even though they’re just my internet friends. I genuinely feel like I know them. And so I could imagine that if you were a client of theirs, you would feel so connected to your agents that way.
Gayle Weiswasser:
Yeah. I think that’s right. Yeah. It’s that sense of you feel like you know people through social media. It’s strange how social media does that, people that you’ve never met. But just seeing the regular postings, and the things that they share really does build up a way that you think you know people. And it’s-
Amie Quirarte:
Absolutely!
Gayle Weiswasser:
… such an interesting phenomenon.
Amie Quirarte:
And [crosstalk 00:20:32] you do know them.
Gayle Weiswasser:
Yeah. No, I think you’re right. I think you’re right. And you see them, if you do happen to cross paths with them in real life. Which doesn’t always happen, but sometimes it does. Yeah, you’ve got to lock this whole frame of reference, and commonality, and familiarity that you can rely to move that relationship forward. Give us an example of a time when you posted something or did something and you can pinpoint that leading to some new business?
Amie Quirarte:
Oh, that’s a good question. A lot of my business referrals come from just regular posts. And it’s really interesting, because I think as long as you stay in front of people, you’re going to be top of mind when something real estate related comes up. So for example, I went to school with this guy named Robbie, and Robbie and I were friends in high school. Which was quite a long time ago. We haven’t stayed in touch much since then, really at all. But we’re friends on social media, so of course we still have a connection. I always really cared for him. Maybe about four years ago, I get a call from someone, her name’s Allie. And she said, “Hey, me and my family are looking to buy some investment properties in Tahoe. We wanted to start our own rental business. And Robbie gave me your number.”
Amie Quirarte:
And when she first said, “Robbie.” I was like, “How does he…” And then she was like, oh, gave me all of his information. And I was taken aback, because I was like, “Wow! That’s a little bit random, and great, and I’m appreciative.” So I talked to Robbie, and I thanked him for sending business. And it turns out that just staying in front of someone without necessarily posting, just full or just listed, all of these things. Of course, they have to know you’re in real estate, but you can do that quite subtly, it worked. And this gal ended up buying one, two, three houses. And then referred two or three additional people to me. So it translated to five or six sales in a year. Just from friends in high school that I genuinely have not had any contact with beyond just being friends on Facebook.
Gayle Weiswasser:
Just shows you just never know.
Amie Quirarte:
You just never know.
Gayle Weiswasser:
You never know. That’s fascinating. I love that!
Amie Quirarte:
And those happen all the time, those stories.
Gayle Weiswasser:
Yeah, no, I love that. Okay, so when I was doing some research on you while I was preparing for the show. One of the things I noticed about you is that you really do make a very big effort to integrate yourself into your community. So in addition to the content you’re posting about yourself, and your life. You also spend time, in your area where you serve, and you do a lot of things. Talk about that. And how did you get into that, and has that had a positive impact as well, on your real estate business?
Amie Quirarte:
Yes. So being in love with the community as really one of the most important things to me, for who I am. Because I think it’s so important to not only give back, but to really be immersed in where you live. Because that’s community, that’s how community is created. And in especially somewhere like Tahoe, where a lot of people are seasonal, and it’s a bit of a transient town based on the winter and summer months. We really have to work hard to come together as a community. And that has been, like I said, one of the more beautiful aspects of this business that I’ve been able to integrate. It’s opened up doors, and meeting of people who I never would have had an opportunity to meet otherwise.
Amie Quirarte:
And it also makes me feel good and happy to have these relationships and friendships, while also knowing that I’m making our community, or I’m doing my part to make our community a better place. And what it also really does, and I didn’t necessarily recognize this until I was already in it is. I really positioned myself as a community leader, as someone who knows everything about Tahoe. And so when someone has a question, whether it’s a client, or an agent, or someone else. They know that for the most part be able to answer it, because I’m so immersed in what’s happening here. And so it’s been really impactful on my business, but also on my growth as a person too.
Gayle Weiswasser:
What do you do within the community?
Amie Quirarte:
I do a lot. I sit on quite a few boards. I volunteer a lot of my time, whether it’s cleaning up trash, or helping organize events. I have taken on starting a… well, this was right when COVID started. But when COVID first started, I felt like everyone else, a little bit helpless in what I could do to help. Then of course, we were all trapped at home. So I started a Facebook page, that was the Tahoe Truckee COVID Relief page, not really knowing what I was going to do with it, but knowing that our community would need some support. And in the coming days, I reached out to a lot of the community members, like the Boys & girls Club and the social workers at the county.
Amie Quirarte:
And I was trying to really understand where the biggest need was. And I started by dispatching local community members to go drop off groceries at people’s houses. That were either they couldn’t leave, they were elderly, or it was people that didn’t have a car, or they didn’t have money for groceries. And I started doing this by just paying for the groceries myself. So the person that I dispatched would just Venmo me, and I would just send them Venmo out of my own money. But then as I started to realize the need was getting bigger. I worked with the owners of Tahoe Luxury Properties, Kelly and Bill Dietz. And the three of us put our heads together, and decided that we were really going to make something out of this.
Amie Quirarte:
So we reached out to a lot of our owners on our rental program, as well as our real estate clients. And we were able to raise $120,000 in less than a month. So what we did from there was we decided to work with Placer County, and start paying people’s rent that were really hurting, and that needed help. We were buying groceries. And then we started, because so many of the local businesses were shut down as a restaurant. We came up with an idea that we were going to pay the local restaurant with this money that we had raised to cook meals. We had food six nights a week, and we gave meals out for free at the Boys & Girls Clubs. So about 150 to 300 meals every night. So we were able to pay the local businesses so they could pay some of their staff. And then give these meals for free to the community who really needed it. So that was the most recent one.
Gayle Weiswasser:
That’s great! Looking back over the last year and a half, how did you change your marketing to accommodate for COVID?
Amie Quirarte:
That’s a good question. I would be lying if I said that I made a shift because I just haven’t, I haven’t necessarily needed to. When COVID first hit, everything went on pause and nobody really knew of course what was going to happen next. But very shortly after the initial shock wore off our market exploded. So I didn’t necessarily have to do anything differently marketing-wise, because it was the busiest I had ever been.
Gayle Weiswasser:
I believe it. All those California Bay Area people wanting fresh air, work from something with someplace-
Amie Quirarte:
Yeah.
Gayle Weiswasser:
… with a good view, probably converged on Lake Tahoe.
Amie Quirarte:
Exactly! Yeah.
Gayle Weiswasser:
Yeah.
Amie Quirarte:
Our last year really took off over the last year and a half.
Gayle Weiswasser:
Yeah, I believe that. All right, well, before I let you go on this podcast today, I’m going to ask you the same question that I ask everybody who comes on the show, and I love the answers I get. Can you tell us about some apps that you’re using that our audience maybe hasn’t heard of, or maybe they’re not the most popular, and well-known apps out there? But that you really like, and that you use for any purpose? Whether it’s relaxation, productivity, real estate, whatever?
Amie Quirarte:
Well, I will say that in the last couple years, I converted to only texting through WhatsApp. And that has been a game changer for me, because so many of my clients want to see videos and photos of properties, or I like to send them photos and videos of just what’s happening up here. When we had the fires, people were curious about the air quality. And I find that it’s so much easier to have everything in one space with a client, versus texting. So WhatsApp is the app that I definitely use the most.
Amie Quirarte:
But since you brought this up, I will share that I’m actually in development stages of creating my own app right now. That is very exciting. We’ve been working on it for quite a while, and it is something that I plan to license to the different MLSs. And then make available for most agents to be able to use it. So I’ll have to-
Gayle Weiswasser:
Can you tell us what they do?
Amie Quirarte:
I’ll have to let you know when it, I can’t yet.
Gayle Weiswasser:
Okay.
Amie Quirarte:
But I will let you know when it’s time, and I will definitely keep you posted. I actually have a meeting with my developer later on today.
Gayle Weiswasser:
Interesting! Okay. I’m excited to hear about that. Great!
Amie Quirarte:
Yeah, it’s something that, in my opinion will revolutionize the way that agents do business in a really big way.
Gayle Weiswasser:
Oh, well as-
Amie Quirarte:
Yeah, very excited.
Gayle Weiswasser:
… the makers of Homesnap, we are very interested to hear what that is.
Amie Quirarte:
I know. I know, it’s very exciting.
Gayle Weiswasser:
Oh, that’s great! Okay, you’ll have to let me know, and then I can make an announcement on a later episode, what that was.
Amie Quirarte:
That sounds good, I will.
Gayle Weiswasser:
Well, Amy thank you so much for coming on. I love this conversation, it hits on so many of the themes that we’ve talked about on this show before, and things that I really believe about the power of social media. So I’m happy to hear a kindred soul talking about it, and reinforcing it. And hopefully people listening will maybe leave with a different view about their own comfort zone about sharing, and how much they want to reveal. And the positive side of being very open and authentic on social media.
Amie Quirarte:
I hope so too. And thank you so much for having me. It was really great to chat with you.
Gayle Weiswasser:
Thank you. Well, keep us posted on everything else.
Amie Quirarte:
Okay.
Gayle Weiswasser:
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