Homesnap talks to Kim Colaprete of Team Diva Real Estate (Coldwell Banker Bain) in Seattle about the distinctive brand her team built around personalized relationships with clients.
You’ll learn:
- Why Kim doesn’t need to be the agent for everyone.
- How being authentic and delivering a personal message leads to stronger client relationships.
- Why Team Diva doesn’t shy away from political discussions, and in fact finds that they strengthen client relationships.
- Write about what you’re passionate about. It will show if you don’t.
- Why Yelp works for Team Diva.
- How Team Diva is using a hub-and-spoke marketing system with an email newsletter to deliver great value to their clients.
- The dangers of using a generic drip marketing campaign.
Links mentioned:
You can listen to this episode here, or on iTunes or Stitcher.