We talk to Carrie Little, managing broker of CarMarc Realty Group, about some basic digital marketing tactics for real estate agents, including content marketing, audience targeting, direct mail and websites.
- How to develop a content marketing strategy, and create that content.
- How to set the goals for that content.
- Which platforms are best for your content, and how to know whether they are working.
- The basics of audience targeting.
- How to repurpose videos as Facebook ads.
- What’s in (phone calls!) and out in digital marketing, and what mistakes agents are making.
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