We talk to Sarah Layton, a real estate content marketing expert, about how to craft content that brings in the clients you want.
We discuss:
1. What content marketing means today.
2. Why Amazon is a Trojan horse and how to incorporate Alexa into your digital marketing.
3. Why real estate lends itself so well to content marketing.
4. How content can serve as a stream of revenue (and an exit strategy).
5. What you should outsource – and what you shouldn’t.
6. Why agents should have their own website.
7. How to match your content to the audience you want to reach.
You can listen to this episode here, or on iTunes or Stitcher.