We talk to Teresa Boardman, broker/owner with Boardman Realty in Saint Paul, MN, about how her blog, St. Paul Real Estate Blog, has evolved over the last 15 years to become her main digital marketing strategy.
1. How blogs build trust and deliver well-matched client prospects.
2. Why you should write for the audience you want.
3. How Teresa develops her content calendar.
4. The hub and spoke approach to social media content.
5. How she measures the impact of the blog.
6. What Teresa would do with one extra hour a day to spend on marketing.
You can listen to this episode here, on iTunes, or wherever you listen to podcasts.