We chat with Jenelle Isaacson of Living Room Realty in Portland, OR about how authentic, inclusive messaging informs her marketing and establishes connections with her audience. Clients are looking to work with real people – they don’t just want information gatekeepers – and being yourself will help build those relationships.
Other topics mentioned: Instagram, newsletters, Yelp, local storytelling.
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You can listen to this episode here, or on iTunes or Stitcher.