The Snapshot #56: Developing A Real Estate Content Strategy

We talk to Carrie Little, managing broker of CarMarc Realty Group, about some basic digital marketing tactics for real estate agents, including content marketing, audience targeting, direct mail and websites.

You’ll learn:

1. How to develop a content marketing strategy, and create that content.
2. How to set the goals for that content.
3. Which platforms are best for your content, and how to know whether they are working.
4. The basics of audience targeting.
5. How to repurpose videos as Facebook ads.
6. What’s in (phone calls!) and out in digital marketing, and what mistakes agents are making.

Links mentioned:

CardStar

Set More appointment app

Discoverly

ToDoIst

You can listen to this episode here, or on iTunes or Stitcher.