We talk to Sera Alper, founder and CEO of Localite Productions — an agency that helps with content marketing, paid social, video production and influencer marketing — about Instagram and reaching influencers.
We discuss:
1. How to create multilayered campaigns for homes using several platforms, including Instagram.
2. How social media and Instagram have changed buyer expectations.
3. Why content, hashtags, influencer outreach and paid social must work hand in hand.
4. How to start with influencer marketing — identifying influencers and sharing content.
5. Why you should consider working with an agency for influencer marketing.
6. The goals of influencer marketing — selling homes and building brands.
Links mentioned:
Forbes article about Instagram and agents as influencers
VSCO
Shazam
Postmates
You can listen to this episode here, or on iTunes or Stitcher.