We’re excited to announce that Facebook just launched its Dynamic Ads for Real Estate platform!

This is a powerful new feature that allows brokerages to automatically advertise to consumers on Facebook who’ve already searched for homes on their website or on Homesnap.com.

How is this different than regular Facebook ads?

Facebook optimized Dynamic Ads for Real Estate specifically for real estate inventory, unlike traditional Facebook ads.

Brokerages can now show consumers the specific listings they were viewing or similar properties. The ads go beyond simply targeting consumers who’ve visited your website, because they let you show consumers relevant properties based on the neighborhood or number of bedrooms they’re searching. It’s an incredible way to show consumers the exact kinds of homes they’ve been looking for — a win-win all around!

Is it extra work for brokerages?

Nope! This is the best part for brokerages. Homesnap facilitates all the setup and maintenance for each brokerage’s Facebook campaigns, so they don’t have to do any extra work.

Awesome! How do I start using Facebook’s Dynamic Ads for Real Estate?

We’re thrilled that Facebook launched this platform exclusively through Homesnap! Brokerages using Homesnap can target their digital marketing efforts on the most interested home-searchers. A brokerage’s inventory and Homesnap’s online traffic combine to power the Facebook ads, and that’s a strong duo.

Our new partnership with Facebook’s Dynamic Ads for Real Estate platform is the only one of its kind. Want to learn more? Contact our VP of Business Development Marc Regardie at [email protected] or 202-888-7335.