This blog post was written by Homesnap MLS Account Manager Jordan Weiers, who traveled to Colorado for REfresh 2019 in September 2019.
My colleague Emily Wood — (an Agent Trainer here at Homesnap) — and I travel a lot educating agents, brokers, and MLSs about Homesnap. This year alone, we’ve traveled to 13 states — and at every trade show we attend, without fail, agents come up to our booth and say, “I love Homesnap.”
I’m not exaggerating: This happens at all of them.
It was no different at REfresh 2019, put on by the Colorado Association of REALTORS. Among our conversations with dozens of agents, we found two Homesnap gurus that we decided to spotlight, and learn more about the reasons why they love Homesnap.
Between the two of them, Corey Frith and Regina Naves use almost all of Homesnap Pro’s industry-leading tools to run their real estate businesses. Below, learn how Corey uses Homesnap Pro Ads to land new clients, how Regina makes smart pricing decisions using real-time MLS data, and more.
Corey Frith of eXp Realty
Corey takes full advantage of all things Homesnap.
When he first walked to the booth, he began by telling us how much he loves Homesnap Pro’s digital marketing products — particularly Homesnap Pro Ads on Waze and Homesnap Pro+. He gave us some insight into how they enhance his business.
Why He’s a Homesnap Pro+ Fan
Corey chose to purchase a Homesnap Pro+ membership because he saw the value in having a professionally managed Google Business Profile. Homesnap Pro+ allows him to take the complexity out of collecting Google client reviews, uploading listing photos, and optimizing his presence on Google so he ranks at the top of search and map results.
“Homesnap Pro+ makes it easy to get visibility on Google. I wouldn’t know how to do that on my own.”Homesnap Pro agent Corey Frith of eXp Realty
He Subscribes & Saves
Agents are hit with thousands of ways to advertise their listings, but Homesnap Pro Ads stuck out to Corey.
“Homesnap Pro Ads is the only marketing program that knows how to advertise on Waze, which is awesome. Homesnap Pro Ads have gotten me thousands of impressions on listings.”Homesnap Pro agent Corey Frith of eXp Realty
Corey is savvy about his ads, too. He’s enrolled in our Subscribe & Save program, which automates his advertising program and saves him money. Every time he lists, sells, or schedules a new open house, Homesnap Pro Ads automatically creates a lead-optimized ad campaign for him.
Rather than having to spend his own time setting up an ad campaign for each listing, he instead uses the time he saves (and the 10% he saves on every ad!) to focus on building his business and helping his clients.
And if he ever wants to skip a listing or adjust his automated ad preferences, there are easy-to-use tools so he stays in control of his program.
He also uses Subscribe & Save to land new clients. When giving listing presentations, he touts the fact that if the prospective client lists with him, their home will be advertised on the highest-traffic social media networks. Impressive, right?
In an era when online marketing is king, Corey knows this sets him apart as an agent. His clients can trust that his online marketing acumen will get their home in front of more buyers. That’s valuable to him, and it makes a big difference to his business.
Regina Naves of Lamplight Group, RE with HomeSmart Cherry Creek
Homesnap Pro’s marketing products help agents get in front of potential homebuyers, but the core features of the Homesnap Pro app — booking showings, accessing real-time MLS data, messaging clients — are just as important.
“I tell EVERYONE about Homesnap,” Regina told us. When we asked what her favorite feature was, she raved about how providing on-the-spot comparables to clients was absolutely outstanding.
“When I’m with a client, I can pull up all the MLS listings in the area. I can see if there are tons of actives nearby. I can see if nearby recently-sold properties went for less than asking price. This helps me make localized pricing recommendations for my clients.”Homesnap Pro Agent Regina Naves of Lamplight Group, RE with HomeSmart Cherry Creek
For Regina, quickly running comps via Homesnap Pro makes her a savvy local market expert in the eyes of her clients. Plus, she can do it all right from her phone through the Homesnap Pro app. Whether she’s at a client’s home or on the road doing a showing marathon, she can pull up property data on the spot. This helps her maximize efficiency — key for a busy agent.
In talking to agents like Corey and Regina, it’s clear that Homesnap Pro isn’t just a tech tool with a few useful bells and whistles. It’s a comprehensive piece of technology that makes an agent’s life easier across the board — from winning that client through advanced advertising strategies to getting that client into the right home through rapid CMAs.
Agents and brokers love Homesnap Pro, and we love them right back — that’s why we build all our tools with agents and brokers in mind. They’re irreplaceable in this industry, and it’s always good to hear that they feel the same way about Homesnap.