We talk to Melissa Gomez, principal broker at ERA Top Service Realty, about — yes, again — Instagram. Melissa launched Money Mondays with Melissa videos on Instagram to help educate her audience about the process of buying a home, which has led to new client relationships through the platform.
She is a wealth of information about Instagram and how to use it to grow business.
We discuss:
1. How Melissa chooses her content toward her audience’s needs, rather than the other way around.
2. How people find Melissa’s content.
3. What Melissa posts in between her biweekly videos and why she mixes personal content with real estate content.
4. What makes Instagram different from other platforms.
5. Why two minutes is the magic length for Instagram videos.
6. How to use the Instagram Analytics information in Instagram to be “genuine yet strategic.”
7. How changing her Instagram handle led to a more relevant audience.
Links mentioned:
You can listen to this episode here on iTunes.