Why & How to Get Google Screened

Why & How to Get Google Screened

The Importance of the Google Screened Badge

For agents on Homesnap Concierge, earning the Google Screened badge is the number one thing you can do to ensure you get a high volume of buyer and seller leads from Google’s Local Services Ads.

By getting Google screened, you improve your:

  • Visibility. Google Screened agents automatically improve their ranking for search terms such as ‘best real estate agents near me.’
  • Trust. The Screened badge represents the highest level of approval Google offers real estate agents. It means you’ve been vetted by a third party to ensure consumers can trust you.
  • Lead Volume. Getting Screened ensures you’ll appear at the top of Google search results. Because Google makes it so easy to click to call, being at the top means you’ll get a bevy of live phone calls from consumers ready to work with an agent.

How to Get Google Screened

Getting Google Screened is easy, but it does take a few weeks. Trust us when we say it’s worth the wait. 

The first thing you need to do is complete this survey, and Homesnap’s Concierge team will take it from there.

Note, you’ll be required to submit a copy of your valid/active real estate license and  proof of Real Estate or Business Liability Insurance. For proof of insurance, please ensure your document meets the following standards:

You’ll receive an email from EvidentID once they are ready to begin your background check. Simply click ‘Begin Now’ to get started with the survey. Note that you’ll have to provide EvidentID with your social security number and a valid ID (e.g. your driver’s license) to complete the background check process. Your personal information will be kept secure and confidential.

There are two other requirements for getting the Google Screened badge.

First, you need at least one Google review on your Google business profile. You get a Google business profile through Concierge, so if you don’t have one, simply use our One-Click Review Tool to get some.  

Last, your profile photo most meet the following guidelines: 

We highly encourage you to get Google Screened today. If you have questions, reach out to your Concierge or

If you’re not a Concierge customer, visit to sign up today.