This week, we talk to Aaron Grushow of Compass LA about how agents can use TikTok to grow their business.
We discuss how he expanded from Instagram to TikTok, what he knows about his audience, and why agents should jump on the platform now. Aaron shares his belief on why agents should stay on top of TikTok memes and have a good understanding of TikTok etiquette before they jump in.
Then, we discuss whether Aaron has gotten leads from the platform (he has) and how his TikTok content interplays with his other social media platforms, especially Instagram. We also talk specifically about using TikTok during COVID-19.
You can listen to this episode here, on iTunes, or wherever you get your podcasts.