If you haven’t tried Facebook ads yet, we get it. It can feel intimidating at first, especially with a lot of myths floating around about how much it costs and what you need to get started.
But the fact is, when you’re weighing how to advertise your listings and deals, Facebook is a great option. Facebook ads are effective and easy to get running (we promise!), and you can even ask us questions about them during our free webinar on the secrets to Facebook advertising.
Let’s separate truth from fiction: Here are the top four myths about Facebook real estate ads:
1) Facebook advertising is too expensive
We’ve seen agents advertise for less than $50 on Facebook, making it a cost-effective way to expand your network. Facebook has such a high volume of users, and on average, people check their Facebook page 14 times a day.
We’ve seen agents pay cents on the dollar for each lead they generate.
That makes Facebook a strong option if you want to generate a lot of leads without breaking your budget. When you consider you can also geo-target ads to reach a more relevant audience based on geography, Facebook ads are a steal.
2) Agents need to set up real estate Facebook pages before running ads
In fact, you don’t even need a Facebook profile! Take Homesnap Pro Ads on Facebook, for instance: When we help you run Facebook ads, they actually run through Homesnap’s Facebook page. The ads include your name and listing info, and you’re welcome to share them on your own Facebook page if you have one.
But if you don’t have a business Facebook page, no problem — you can still benefit from all the leads Facebook has to offer!
3) Agents need to have a new listing or transaction to run an ad
Nope! (Are you seeing a pattern here?)
With Facebook, you can promote your business any time. Sure, you’d want to advertise a new listing or deal — but what about promoting your brand and staying in front of buyers and sellers at other times?
Video remains a popular and powerful marketing tool that doesn’t need active listings or deals to be effective.
Prospects will enjoy an innovative way to get to know you, so video advertising on Facebook is a great way to build your brand.
4) It will take a big up-front time investment to get Facebook ads running
If you don’t want to put a ton of time into setting up ads, targeting them, optimizing them and building reports, don’t sweat it. That’s exactly why we offer Homesnap Pro Ads on Facebook, so we can handle all the time-consuming work and you can focus your energy elsewhere.
You can choose whatever budget works for you, and we’ll show you sample ad formats to choose from. You can even set up recurring ads via Subscribe & Save, so ads run every time you have a listing or deal based on the budget you set in advance.
Real estate ads on Facebook can help you stand out and reach leads beyond your current network, so don’t let anything stop you from getting new business!
And like we said earlier, you can always attend one of our many free, live webinars about Facebook advertising to get instant answers to your questions. Click here to check out the upcoming schedule!