We talk to Kenny Truong of Climb Real Estate Group in Oakland CA about how he built his brand, Fast Agent, using digital marketing and social media.
- How Kenny used a hashtag to introduce his brand.
- Why he built a brand distinct from his last name or brokerage name.
- Why Kenny expanded to include motivational, coaching and training content aimed at other agents.
- Facebook vs. Instagram – how he uses them differently.
- How Kenny uses retargeting on social media.
- How Kenny uses ad platforms to amplify successful content, rather than creating separate content just for ads.
- Common mistakes agents use when building a brand.
- How Kenny looks to other industries and companies for inspiration for his own content.
You can listen to this episode here, or on iTunes or Stitcher.