We talk to Toby Salgado, the founder and host of Super Agents Live, about why podcasting is a a smart marketing tactic for real estate agents. (It’s all about relationship building with the right people and providing engaging content.)
1) Why you need to own your own platform, including a podcast.
2) That your email list is your business.
3) Why podcasts are great content to send to your email list.
4) What to talk about on your podcast, and with whom.
5) How to pick your ideal audience and deliver content for them.
6) How to get started.
7) How to develop a content calendar.