We talk to Rich Rosa, a broker in Boston, MA for Buyers Brokers Only, about his content marketing strategy and how it has brought him clients. Rich relies on organic marketing efforts based on his blog and website content, and pays close attention to his traffic analytics to guide his content.
1. how to develop content that’s so good they’d pay for it, especially when you have a day job
2. why your clients should guide the type of content you create; and
3. how to repurpose your own content across platforms