Snapshot #15​3: Using Facebook For Lead Generation

Snapshot #15​3: Using Facebook For Lead Generation

Today we’re talking to Gus Munoz Castro of Power ISA about best practices for using Facebook for lead generation.

  • Don’t approach Facebook like you approach your database – it’s a different animal.
  • Facebook is “interruption marketing” – you’re catching them while they are doing something else – and the typical Facebook buyer is 6-12 months out from a home search.
  • Facebook ads can start generating responses immediately
  • Facebook lends itself best to buyer leads
  • Give your leads the opportunity to respond to you
  • Offer “massive value”
  • Take advantage of Facebook’s paid ads to get to more relevant leads
  • Use the power of Facebook Groups

Links mentioned:

You can listen to this episode here, on Apple Podcasts, or wherever you get your podcasts.