We talk to Kassidy Paine, a broker with Century 21 Reed Baugher Realty in Litchfield, IL, about her use of TikTok, Facebook and other social media platforms, and how she has built up a millennial client base. We discuss her different audiences on each platform and how Kassidy adapts the content she posts on them to match the audience. We also talk specifically about what Kassidy has learned from using TikTok, where she has found a lot of followers who are not teenagers. She treats it as an informative channel where she shares tips and information about real estate. She has also gotten a lot of referral income from TikTok.
You can listen to this episode here, on Apple Podcasts, or wherever you get your podcasts.