We talk with Heather Colby, the Chief Marketing & Technology Officer (CMTO) at ERA Grizzard Real Estate in Orlando and the host of the Ideas for Real Estate podcast, about Instagram – again! We cover why Instagram is a great place to build a personal brand, as well as tips for getting the most out of the platform:
- Be someone that others want to follow. Ask who am I, who do I want to connect with, and where do we meet?
- Be thoughtful and purposeful about what you post – homes, real estate content, local living, personal branding
- Come from a place of service, not selling
- Look for genuine engagement rather than chasing likes. Always comment with at least 4 words!
You can listen to this episode here, on Apple Podcasts, or wherever you get your podcasts.