NOTE: This episode was recorded before the COVID-19 crisis.
We talk to Julie Dey, VP of Marketing at Windermere Real Estate in Seattle, about using Spotify playlists for marketing.
Homes provide the soundtrack to our lives, so Windermere brought music to real estate through an active channel that allows audiences to engage with their brands. Windermere agents help curate these lists, which are created for many different contexts and purposes. We discuss how to market the playlists and measure the return.
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