We talk to Margaret Giguere, an agent in Tacoma, WA, about how she has used hyperlocal content in her blog and podcast to establish a strong geographic niche and attract the clients who want to move there.
1. how being a local expert translates to more clients
2. how social media creates a client relationship before you even meet
3. why it’s important to be honest and credible in your social media content
4. that we should be more grateful for Facebook Ads, which are cost-effective and fruitful!