Over the past year, we’ve dedicated a fair amount of blog space to Homesnap Pro+. We’ve compared its suite of features to those of Amazon Prime. We’ve published a forty-plus page whitepaper (and accompanying infographic) on its effectiveness in helping real estate agents increase their Google presence. We’ve even discussed how it can help strengthen an agent’s reputation so they can win more business. But we’ve never really talked price.
So, let’s do that, shall we?
For a limited time, Homesnap Pro+ costs $99 for the first year of membership and $599 for every year thereafter. Member agents receive access to a collection of marketing and productivity tools that, together, provide everything they need to bolster awareness of their business, enhance credibility among prospective homebuyers and sellers, and generate more leads.
And while a $600 annual membership might seem expensive at first glance, if agents were to seek out all the tools included with Homesnap Pro+ independently, they’d almost certainly spend far, far more money to digitally market their business.
Let’s quickly break it down:
Homesnap Pro+ Feature: Google Business Profile Verification and Management
Cost Elsewhere: $4,000-$9,000/year
Homesnap Pro+’s Google Business Profile Verification and Management tool increases an agent’s presence on Google so that interested homebuyers and sellers are more likely to find their business. Agents who’ve used Homesnap Pro+ have experienced a 50X increase in appearance in Google search results and a 7.5X increase in organic lead generation.
To get these results elsewhere, agents would have to either hire a consultant or, if they have the expertise, handle it themselves. A digital marketing consultant will run about $750/ month on average ($9,000/year), and DIY marketing, while technically free, requires about 12 dedicated hours per week. Even if you value your time at minimum wage, that still equates to $348 a month (or just under $4,000 a year) in marketing costs.
Homesnap Pro+ Feature: Real Estate Agent Websites
Cost Elsewhere: $6,000 for setup, $1,000 a year after that
Included with membership, Homesnap Pro+ Real Estate Agent websites are live in minutes and feature streamlined designs, built-in lead generation tools, and integration with the Homesnap search portal. There’s never any hosting fees, and all backend management is handled by the Homesnap team.
Compare that with hiring a third-party developer. Modern, professional website development and ongoing hosting and maintenance fees can often exceed several thousand dollars, with most estimates coming in at about $6,000 for initial set up and $1,000 per year in ongoing upkeep.
Homesnap Pro+ Feature: One-Click Review Tool
Cost Elsewhere: $3,600 a year
Just how powerful are Google reviews?
- Agents with an average review rating of 4.0 or better on Google appear in 350% more Google searches than agents with an average review rating of 0-3.
- Agents with a 4.0 average review rating on Google received 300% more actions (calls, texts, websites views) than those with a review rating of 0-3.
- The more reviews an agent has, the better they perform in search, views, and actions.
The One-Click Review Tool makes soliciting reviews from clients, colleagues, friends, and family seamless. Agents using the One-Click Review Tool earn positive reviews 3X more often than those agents who don’t—oh, and they also have an average lifetime review rating of 4.95 out of 5 (compared to 1.5 to non-users).
Don’t want to use the tool but still desire the benefits of positive reviews? You could always use an online reputation management service. That’ll run you about $300 a month for online review management, or about $3,600 a year.
Homesnap Pro+ Feature: Advanced Heat Maps and Filters
Cost Elsewhere: $80 per lead
Want to dig deeper into your target market to identify properties likely to sell before they hit the market? Homesnap Pro+ unlocks additional advanced heat maps and filters within Homesnap Pro, including Distressed Information, Ownership Type, Home Equity, Loan Balance, and Consumer Demographics (which includes age, gender, marital status, income, and number of children, as well as social media information.) With it, you can identify potential prospects before your competition and tailor your outreach (postcards, etc.) accordingly.
Now, compare that to paying $80 a pop for potential seller leads with tools like Zillow Premier Agent.
Homesnap Pro+ is the best deal in real estate marketing
Adding all of the above together, an agent would have to spend roughly $20,000* to digitally market their business. Keep in mind that these aren’t extraneous tools; they’re necessities to a successful real estate career—a website, a strong Google presence, easily verifiable credibility among the general home-buying and selling public, a way to research and generate leads before your competition. Suddenly, $600 seems like the best investment in real estate, right?
And that’s not even counting the other features included in a Homesnap Pro+ membership:
Enhanced Agent Profiles
With a Homesnap Pro+ membership, you’ll have an enhanced version of our agent profile page. We’ll populate new sections to your profile such as your Google reviews, content posts, business details, and more. We’ll include a blue checkmark badge on your profile photo that highlights you’re a verified, credible agent.
Who’s Viewed My Listings & Profile
Homesnap Pro+ includes Who’s Viewed My Listings & Profile. Who’s Viewed allows you to see how many consumers have viewed your listings in the last 90 days, as well as which how many agents have viewed your profile and listings in the last 90 days.
Custom Lead Pages
With Homesnap Pro+’s Custom Lead Pages, you’ll get instant access to an optimized lead-gen tool. When you have a listing, we’ll generate a custom lead page that you can use for all your marketing needs, from listing pages to social media and other marketing materials.
Currently in beta, Sell Speed is a proprietary artificial intelligence algorithm, composed of hundreds of up-to-the-minute real estate market data points, that predicts how quickly a home will sell at various price points. Homesnap Pro agents can use Sell Speed on their listings or any off-market property, and Homesnap Pro+ agents can also add Sell Speed to any available active listing.
Sell Speed takes the guesswork out of determining an asking price or making an offer for a property on behalf of a client. Use Sell Speed to help clients set realistic goals and expectations or arm yourself in buyer negotiations and get a fair market offer for your clients.
*All prices are estimates.