Google is the world’s preeminent search engine. Eighty percent of homebuyers and sellers use it to begin their home-buying or selling journey, and they continue to rely on it throughout the process—right up to finding and choosing an agent. In fact, prospective homebuyers trust Google so much that even when they see an agent’s traditional marketing materials or social media profiles, they still turn to the search engine to conduct their own research. When it’s all said and done, Google connects users to home-buying and selling information more than 20 million times per month.
As a result, ranking high on Google is without a doubt the single best way for an agent to grow their business and win more clients.
The below infographic shows the progress of tens of thousands of agents in growing their presence on Google using Homesnap Pro+ .