As you know, Google’s Local Services Ads enable prospective homebuyers and sellers to call an agent directly from the ad unit. But have you ever wondered how the connection actually works? Or what the conversation sounds like?
Well, you’re in luck.
Below, you can listen to an exchange between a hot lead and a real estate agent whose ad appeared at the very top of the Google search result page. It’ll give you a better understanding of what makes this new advertising channel so powerful.