When we launched Homesnap Concierge, our fully managed advertising and lead qualification service, our goal was simple: Deliver agents better leads at a lower cost than third-party advertising platforms like Zillow Premier Agent and realtor.com. So far, we believe we’ve made good on that promise. Concierge agents have generated nearly 400,000 high-intent homebuyer and seller leads to date and have saved hundreds of thousands of dollars on their advertising.
Now, we’re excited to announce we’ve made our industry-leading platform even better. Starting today, Concierge is one of the only services that lets real estate agents incorporate Google’s Local Services (GLS) Ads into their marketing campaigns.
What makes Google’s Local Services Ads unique?
A brand-new advertising product from Google, GLS Ads seamlessly facilitate contact from homebuyers and sellers to real estate agents in their market. They’re prioritized at the top of the Google search page, above traditional paid search advertisements, and enable prospects to live call an agent directly from their desktop or mobile device. There’s no friction, form fills, or needless clicks.
Best of all, you’ll only ever pay for quality leads. The Concierge team ensures that every call you receive from a GLS Ad originates from an interested buyer and seller. Should you receive a non-high-intent call, we’ll work with Google on your behalf so you’re not wasting a dime of your hard-earned money. With Concierge, you’re guaranteed an advertising platform fully optimized to get you maximum ROI on your marketing spend.
But that’s not the only advantage of Concierge. Do-it-yourself GLS Ads require verification of your real estate business via snail mail – a process that can take weeks. However, as an exclusive Google launch partner, Homesnap will verify your business and help you receive a “Google Screened” badge, which engenders trust with prospects and helps you rank higher. You’ll get your ads live sooner, and, most importantly, you’ll gain an edge on your competition, as you’ll be among the first verified agents in your market to go live.
Pro Tip: Make sure you answer GLS calls. Google measures agent call responsiveness (calculated by the number of connected calls/total calls), which factors into your ranking position. The more you pick up, the higher your likelihood of being seen first.
Still the same great Concierge benefits
GLS Ads are an addition to our Concierge platform—not a replacement for any of its great features. Concierge remains the gold standard in white-glove treatment.
Homesnap’s experienced Concierge marketing team will continue to take a hands-on approach to optimizing and running agent advertising campaigns for an unlimited number of listings on major networks like Google, Facebook, and Instagram. We’ll target the most-likely-to-transact leads on these platforms with hyper-targeted and personalized ads and qualify them for you. Then, we’ll send you the qualified, hot leads right away, and continue to nurture the rest until they are ready to convert.
You’ll have full transparency into this process. We’ll update you with key metrics daily — where advertisements are appearing, number of leads processed, lead contact information, qualification details, all leads acquired, and more — so you can follow your campaigns every step of the way. And you’ll receive a dedicated account manager, whom you can contact at any time with questions or to make changes to your campaigns.
The only difference? Now, with GLS Ads, it’s even easier to get more high-quality leads for less. How’s that for a promise?
Already a subscriber? Talk to your Concierge representative to add Google’s Local Services Ads to your subscription today.