Homesnap has integrated with Facebook Marketplace to make it easier to promote single-family homes for rent, and to give prospective renters more search options.
Facebook Marketplace is already known as an easy, convenient way to buy and sell locally. With more than 1 in 3 people on Facebook in the US using Marketplace each month, people can find what they’re looking for with just a few clicks.
Marketplace’s extensive reach has given Homesnap the ability to tap into a targeted and relevant user base with superb lead generation potential. Every lead generated goes directly to the listing agent or broker via email, free of charge.
By integrating with leading house and apartment rental sites, Marketplace has made it easier for agents and property managers to list rental inventory on Marketplace, and for renters to find their next great home.
Marketplace charges no listing fees or commissions, and its mobile-optimized interface and personalized customer experience ensure that property owners, managers, and agents can create tailored, browseable listings with minimal effort and investment.
Renters are able to easily search listings to find exactly what they’re looking for using filters such as location, housing type, price, bedrooms, bathrooms, square footage, pet friendliness. With Messenger/chat integration built in, questions can be answered in real time and potential leads fielded and converted quickly.
“Our integration with Facebook Marketplace has garnered a ton of interest from renters who typically spend their time searching for a new home among more traditional, multifamily properties,” said Lou Mintzer, Homesnap’s Chief Product Officer.
“We’re hearing regularly from our MLS partners that not only do these placements on Marketplace generate lots of new business for rental agents, but they are also encouraging agents to list rental properties with their MLS, whereas before they might have withheld rentals simply because they didn’t think they would generate much interest.”
In the past three months alone, approximately 100,000 leads have been generated from their listings. Facebook Marketplace represents a unique opportunity for MLSs, brokers, and agents to reach renters who may not be working with an agent and/or have access to MLS data.
Since launch, MLSs that have opted into Facebook Marketplace through Homesnap have seen, on average, a 9.8 times increase in free leads and 4.3 times increase in views for rentals.
Homesnap’s integration with Marketplace has been both seamless and scalable, and Marketplace’s extensive reach has given Homesnap the ability to tap into a targeted and relevant user base with tremendous lead generation potential.
MLSs, brokers, and agents interested in promoting their rental properties on Facebook Marketplace should send inquiries to firstname.lastname@example.org.