Tom Goff, Author at Homesnap

Local Services Ads: Hear a Real Phone Call Between an Agent and a Hot Lead

Here’s your exclusive chance to listen in on a conversation between a high-intent homebuyer and an agent who advertised with Google's Local Services.

Record-low inventory has sent agent confidence spiraling in most of the country. Yet, some agents believe there's reason for optimism.

There are a lot of options when it comes to advertising your business and your listings. Here's how to make the right choice.

It's been a tough year for real estate agents. But we believe it won't be long until things turn around.

Millennials are the largest homebuying demographic. Gen Z isn't far behind. Here's how to win their business.

Winning new business is harder than ever. These scripts will help you close the deal.

Make sure you're getting the best return on your investment.

In launching an in-house, full-service brokerage, Zillow has fired the first shot in its war to corner the real estate market.

Here's a tactic you can use to take a more targeted approach to your prospecting.