Low Inventory Won’t Last Forever. Two Reasons To Be Optimistic
It's been a tough year for real estate agents. But we believe it won't be long until things turn around.
How to Work with Millennial and Gen-Z Clients
Millennials are the largest homebuying demographic. Gen Z isn't far behind. Here's how to win their business.
Real Estate Prospecting Letter Examples and Tips
Winning new business is harder than ever. These scripts will help you close the deal.
Local Services Ads: Hear a Real Phone Call Between an Advertising Agent and a Hot Lead
Here’s your exclusive chance to listen in on a conversation between a high-intent homebuyer and an agent who advertised with Google's Local Services.
How to Make Your Just Sold Postcards More Effective
Make sure you're getting the best return on your investment.
Zillow Is Trying to Eliminate Real Estate Agents. Here’s How You Can Fight Back.
In launching an in-house, full-service brokerage, Zillow has fired the first shot in its war to corner the real estate market.
The Secret to More Effective Real Estate Farming
Here's a tactic you can use to take a more targeted approach to your prospecting.
The Best Facebook Ads to Target Real Estate Buyers
Here's how to create the type of ads that standout to buyers.
Our Top Real Estate Negotiation Strategies for Agents
Whether you're representing a buyer or seller, our expert advice will help you secure a better deal and earn a reputation as a go-getter for your clients.