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Welcome to March Mayhem: Ad Battle Challenge

Voting is closed – we have a winner!

And the winner is… Facebook!

We had a strong feeling that Facebook would prove to be the typical agent’s advertising channel of choice. Google put up a tough fight against the social media giant in the 3rd round, but ultimately Facebook took home the W against Branded Items. With Facebook’s reach, high engagement and fantastic targeting ability, it’s truly a heavy hitter when it comes to real estate advertising.

Now let’s take a step back to review the semi-finals. Our Final Four advertising channels (Facebook, Google, Branded Items and Postcards) reveal that agents employ a strategy that combines tactile ad products (postcards and branded freebies) with digital ads in the two channels that have the widest reach across the web (Facebook and Google). A killer marketing strategy for any business combines multiple tactics from both digital and traditional advertising channels – and agents are right on point in the channels they select.

It’s not really surprising given all the creative ways agents work to stay top-of-mind. Outside of the digital space, we’ve seen real estate agents hand out branded water bottles on a hot summer day, give away branded reusable tote bags at farmers markets, and gift a fire extinguisher to clients upon closing.

Thanks to all who participated in our first-ever March Mayhem Ad Battle Challenge. We’ll be contacting winners over the next couple days so you can crank up your advertising through Homesnap Pro Ads and your other favorite channels during the busy spring season.

Voting Schedule

Check back each round to participate and submit another entry to win!

Starts: Wednesday, March 27 @ 12am ET
Round 2 begins: Friday, March 29 @ 12am ET
Round 3 begins: Tuesday, April 2 @ 12am ET
Round 4 begins: Friday, April 5 @ 12am ET
Ends: Monday, April 8 @ 11:59pm ET

Winners will be notified by April 11 and must respond within 48 hours to claim their prize.

Prizes

Ten winners will receive a prize package of:

$250 Homesnap Pro Ad credits + $250 to spend on the advertising of your choice!

There are four voting rounds for the March Mayhem bracket. You can vote once per round, and each time you participate you will receive an additional entry.

Terms & Conditions
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HOMESNAP’S MARCH MAYHEM CAMPAIGN (“CAMPAIGN”)
OFFICIAL RULES (“OFFICIAL RULES”)

NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER OR WIN. PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. OPEN ONLY TO PEOPLE IN THE REAL ESTATE INDUSTRY WHO ARE AGE 18 AND OLDER, EXCLUDING RESIDENTS OF FLORIDA, NEW YORK, AND RHODE ISLAND. VOID WHERE PROHIBITED OR RESTRICTED BY LAW.

SPONSOR: Homesnap, Inc., 7200 Wisconsin Avenue, Suite 200, Bethesda, MD 20814 (“Sponsor”).

CAMPAIGN PERIOD: The Campaign begins at 12:00:01 a.m. Eastern Time (“ET”) on Wednesday, March 27, 2019 and ends at 11:59:59 p.m. ET on Thursday, April 4, 2019 (“Campaign Period”).

METHOD(S) OF ENTRY: During the Campaign Period:
(1) Visit homesnap.com/march-mayhem (“Website”) during each voting period, to submit up to one (1) entry per period, and submit your information via the entry form. Voting periods are as follows:
Starts: Wednesday, March 27 @ 12am ET
Round 2 begins: Friday, March 29 @ 12am ET
Round 3 begins: Tuesday, April 2 @ 12am ET
Round 4 begins: Friday, April 5 @ 12am ET
Ends: Monday, April 8 @ 11:59pm ET or
(2) Mail an entry to Sponsor at the address listed above. No special form of entry is required, except that you must include your full name, your mailing address, and your email address (or phone number) in order to be eligible. The entry must be received by Sponsor during the Campaign Period.

PRIZE(S) TO BE AWARDED:
A prize package of $250 cash and $250 in Homesnap Pro Ad credits, applied to the user’s account within a week of award confirmation, to expire on December 31, 2019, at 11:59pm ET.
Homesnap Pro Ad credits are only valid for registered Homesnap Pro users. Must be a registered Homesnap Pro user to qualify for application of $250 in credits.
A total of ten (10) prizes, one prize awarded to each of ten (10) different Winners.
Odds of winning depend on the number of eligible entries received.

1. ELIGIBILITY: THE CAMPAIGN IS OPEN ONLY TO LEGAL RESIDENTS OF THE UNITED STATES, EXCLUDING RESIDENTS OF FLORIDA, RHODE ISLAND, AND NEW YORK, WHO ARE REGISTERED HOMESNAP PRO USERS AND ARE AT LEAST THE AGE OF 18 OR OLDER AT THE TIME OF ENTRY. Residents of Florida, New York, and Rhode Island are not eligible to enter and may not enter the Campaign. Employees, officers and directors of Sponsor, its parents, subsidiaries, affiliated companies, advertising, promotion or production agencies, Web masters/suppliers (and their IRS dependents, immediate family members (spouse, parents, children, siblings) and individuals residing in their same household, whether or not related) are not eligible to participate. By participating, entrants agree to these Official Rules and the decisions of the Sponsor, which are final and binding in all respects. The number of entries is limited to one entry per person, regardless of method of entry. To be eligible for a prize, the entrant must comply with all of Sponsor’s requests to determine eligibility, including providing all requested documents.

2. CAMPAIGN PERIOD: Campaign begins and ends at the times listed above. Sponsor’s computer is the official timekeeping device for this Campaign.

3. TO ENTER: During the Campaign Period, enter as described above in the paragraph titled “Method(s) of Entry.” Any other attempted form of entry is void. Submissions become property of the Sponsor. Please see the Privacy Policy located at https://www.homesnap.com/legal/privacy for details of Sponsor’s policy regarding the use of personal information.

4. GENERAL CONDITIONS: All federal, state and local taxes, if any, on prizes and any other costs and expenses associated with prize acceptance and use not specified herein as being provided are solely Winner’s responsibility. By participating in the Campaign you acknowledge and agree that Sponsor is not paying any Winner’s rent or mortgage directly, and that Sponsor is not responsible for delivering any prize on any specific schedule. Sponsor is not responsible for providing prizes before your rent or mortgage payments are due.

Except where legally prohibited, Winner(s) grant(s) (and agree(s) to confirm such grant in writing) permission to Sponsor and those acting under its authority the right to the use of their name, picture, likeness, voice, social media account name(s) and avatars, entry submissions (including text, photographs, videos and other items submitted as part of the entry), biographical information and statements, at any time or times, for advertising, trade, publicity and promotional purposes without additional compensation, in all media now known or hereafter discovered, worldwide in perpetuity, and on the Internet and World Wide Web, without notice, review or approval, unless prohibited by law.

5. POTENTIAL WINNER SELECTION PROCESS: Sponsor will randomly select ten (10) entrants at the end of Campaign Period; each of these selected entrants is considered a “Potential Winner.” To receive a prize, a Potential Winner must meet all eligibility requirements to be deemed a Winner and receive a prize, including responding to Sponsor’s communications. Sponsor will contact Potential Winner(s) through the provided contact information, namely, an e-mail address or phone number listed in the website or mailed entry form. If any prize or prize notification or attempted notification is returned as undeliverable, if a Potential Winner does not respond within forty-eight (48) hours, or if a Potential Winner is found to be ineligible or otherwise not in compliance with these Official Rules, the Potential Winner is not eligible and the associated prize may be forfeited. In Sponsor’s sole discretion, Sponsor may identify an alternate Potential Winner.

In case of a dispute, the individual listed as the owner of the social media account used to enter the Campaign at the actual time of entry will be deemed to be the entrant, and must comply with these Official Rules.

6. VERIFICATION OF ELIGIBILITY: In order to qualify as a winner, each Potential Winner must also provide (1) a signed Affidavit of Eligibility; and (2) any other documents Sponsor may request in order to evaluate and verify each Potential Winner’s eligibility (collectively, the “Required Documents”). Upon verification of a Potential Winner’s eligibility and Required Documents, the Potential Winner shall be deemed a Winner.

By accepting a prize, each Winner acknowledges they are in compliance with these Official Rules and agrees to work with Sponsor to provide all information necessary to award the prize. The name(s) of the Winner(s) will be posted at homesnap.com/march-mayhem within ten (10) days of verification of the eligibility of the Potential Winners.

7. PRIZES / ODDS: The Prize(s) is/are listed above in the paragraph titled “Prize.” The Prize will be provided in the form of a check written out to the Winner and Homesnap Pro Ad credits applied to Homesnap Pro users’ accounts that expire on December 31, 2019, at 11:59pm ET. Homesnap Pro Ad credits are only valid for registered Homesnap Pro users. Must be a subscriber/member of a Homesnap partner MLS and a registered Homesnap Pro user to qualify for application of $250 in credits. If a Winner cannot accept a prize as stated for any reason including, but not limited, not responding to Sponsor’s communications, such Prize will be forfeited and may be awarded to an alternate winner in Sponsor’s sole discretion. No substitution, cash redemption or transfer of prize permitted. However, Sponsor reserves the right to substitute the advertised prize with a prize of equal or greater value. Any difference between stated value and actual value will not be awarded. Odds of winning depend on the number of eligible entries received. If you are selected and eligible as a winner, your information may also be included in a publicly available winner’s list.

8. RELEASE AND LIABILITY LIMITATIONS: By submitting an entry, each participant (i) releases Sponsor, and each of its parents, subsidiaries and affiliated companies, advertising and promotion agencies, and all of its respective officers, directors, employees, representatives and agents (collectively, the “Released Parties”) and agrees that the Released Parties shall have no liability whatsoever for, and shall be held harmless by participants against any liability (A) for any injuries, losses or damages of any kind to person(s), including death, or property resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of any prize or participation in this Campaign or any Campaign-related activities, (B) resulting from claims by third parties relating to the posting of their likeness by a participant, (C) resulting from claims that participant’s entry violates or otherwise infringes the rights of a third party, and (D) a participant’s failure to comply with these rules.

IN NO EVENT WILL RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES ARISING OUT OF ENTRANT’S PARTICIPATION IN THE CAMPAIGN OR USE OF A PRIZE. SOME JURISDICTIONS MAY NOT ALLOW LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES, SO SOME OF THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO EVERY PARTICIPANT. CHECK LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS.

9. TAMPERING AND TECHNOLOGY ISSUES: (a) Released Parties are not responsible for lost, late, misdirected, incomplete, or non-delivered entries; or for interrupted or unavailable satellite, network, server, Internet Service Provider, unavailable or inaccessible websites, telephone or other connections, availability or accessibility, or miscommunications, or failed computer, telephone, or other technical failure, delayed, or misdirected transmissions or computer hardware or software malfunctions, or other errors of any kind whether human, mechanical, electronic or network or the incorrect or inaccurate capture of entry or other information or the failure to capture, or loss of, any such information; (b) persons who tamper with or abuse any aspect of this Campaign or otherwise attempt to undermine the legitimate operation of the Campaign by cheating, hacking, deception, or other unfair playing practices or intending to annoy, abuse, threaten or harass any other entrants or Sponsor’s representatives, as solely determined by the Sponsor, will be disqualified; (c) any use of robotic, automatic, macro, programmed or like entry methods will void all such entries by such methods, and disqualify any entrant using such methods; (d) should any portion of the Campaign be, in Sponsor’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention, technical failures or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Campaign, and randomly select the winners from among all eligible, non-suspect entries received prior to action taken or as otherwise deemed fair and appropriate by Sponsor; (e) Released Parties are not responsible for any incorrect or inaccurate information, whether caused by Website users, tampering, hacking, or by any equipment or programming associated with or utilized in the Campaign, and assume no responsibility for any error, interruption, deletion, defect, delay in operation, or transmission, communications line failure, theft or destruction, or unauthorized use of any Website.

10. GOVERNING LAW & JURISDICTION: These Official Rules and the Campaign are subject to all applicable federal, state and local laws and regulations. All issues and questions concerning the construction, validity, interpretation and enforceability of the Official Rules, or the rights and obligations of entrant and Sponsor in connection with the Campaign, shall be governed by, and construed in accordance with, the laws of the State of Maryland, without giving effect to the conflict of laws rules thereof, and any matters or proceedings shall take place in the State of Maryland in Montgomery County.

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